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Constant Contact

Online Marketing Services Provider

Published 01/24/2011 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Constant Contact is designed to help businesses and professionals with anything that involves contact with clients and business partners. The application has many services and capabilities that make it a well rounded option for an individual or organization that needs a tool that can handle it all. Email marketing features allow users to boost communication capabilities, monitor data about who is opening emails, clicking on links and forwarding the message and encourages campaign success using effective email templates. Users can also manage online surveys through Constant Contact and access survey templates. Social media marketing tools are also available that allow users to monitor all the most popular social networks, such as Facebook, Twitter, Flickr and more. Constant Contact also assists users in organizing and promoting events with 24 hour event registration, secure payment processing and more.

Constant Contact screenshot
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What is the history and popularity of the app?

Constant Contact was created in 1996. Today, the application has grown to include a user base of over 400,000 businesses and organizations. The company currently includes three locations in the United States, including Waltham, Massachusetts, Loveland, Colorado and Delray, Florida. The team is overseen by CEO Gail Goodman, Director Patrick Gallagher and Product Manager Aaron Severs.

What are the differences to other apps?

Constant Contact stands out by the sheer quantity of functions it can handle. The service spans many other services, such as event marketing, social network marketing, email campaigns and more. Each service provides a unique collection of features and capabilities that help users grow their businesses or organizations and gain more exposure. Functional features are also available, such as payment processing for event admission.

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How does the web app look and feel to use?

The colorful Constant Contact website entices users with a pleasant yellow and blue color scheme, highlighted by hints of green and a stylish envelope logo. Despite the bright colors, the site remains very professional and well organized. Users can learn about features or access their account to build effective email campaigns or begin promoting an event.

How does the registration process work?

New users can click the green “Try it free for 60 days” Button found along the bottom, center of the Constant Contact homepage. The registration form requires a first and last name, organization name, country, state, phone number, email address and optional website URL. Users are also asked to specify whether they want to try email marketing, online surveys or event marketing. The user is also asked to provide a username, password, security question and answer and terms and conditions agreement. Additional check boxes are available to sign up for the Constant Contact Hints and Tips newsletter and MarketPlace Connections offers.

What does it cost to use the application?

The price of Constant Contact varies depending on which service the user is interested in. Email marketing access is available in six pricing tiers. The first includes up to 500 email addresses for around $15 per month. The next is 501 to 2,500 for around $30. 5,001 to 10,000 is about $75 and 10,001 to 25,000 costs about $150 per month. Anything above 25,000 email addresses requires a customized quote. Online survey access is broken into two membership options. For up to 5,000 responses, the user pays around $15 per month. For over 5,000 they pay about 5 cents per additional response above 5,000. Event pricing is divided into four membership tiers. The first is up to five open events for about $15 per month. Next is six to 10 for about $30, 11 to 20 for around $50. More than 21 open events requires a custom quote. Prepay and non profit discounts are available for all services.

Who would you recommend the application to?

Constant Contact is a helpful service for companies and organizations in need of a single go to resource for marketing and promotion tasks. There are many functions that can be performed by the application, along with a diverse collection of pricing options that give users the ability to only pay for what they need.

  • Manage event scheduling and promotion
  • Accept payments for events through Constant Contact
  • Build effective email campaigns using provided templates
  • Hold online surveys that also include pre-set templates
  • View email campaign data including who opened the message and what they did with it

Constant Contact video

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